Brand Name:Digitalb plc Industry Type:Telecom / Media
Work Required: Corporate and Digital Branding, Retail, Motion Graphics, Advertising, Website Design Slogan: Up to date with state of art
Adding continuously to their number of services and quality of transmission, Digitalb, part of TOP MEDIA Group, always has been and remains at the forefront of the latest digital technology, not only in Albania but also throughout Europe and even further afield for the last six years. Due to their constant growth, Digitalb considered they needed to re-brand their identity and introduce themselves in the market with a new brand that suited their success in technology, sales, services and quality.
Digitalb appointed Vatra to tackle the rebranding of the new main identity and sub channel identities, for its platform channels. Vatra’s cooperation with Digitalb gave birth to a vision that is not confined by the present achievements but is a challenge to launch the company’s image to a new dimension that matches their far-reaching success. The new identity had to be strong and long-lived, while sub-identities needed to communicate with each age group audience to deliver the context of every platform channel with an authentic image and graphic. The full scope of Vatra’s work also included the development of a new retail chain, advertising campaigns, product design, website design, etc.
We developed a bold, strong, dynamic and eye-catching identity which brings to life the pay TV platform and entertainment content, a brand that was led by the notion “Human and High Tech”. For each channel we designed sub-identities and sequential motion graphics, which established a new brand language. Vatra also designed a new retail chain named Digitalb Units which makes the environment of their new minimal-style stores modern and attractive.
“Our cooperation with Vatra started in 2009 on a two-year contract basis. It was a crucial time for our company; we were looking for change on our fifth anniversary, we wanted to enhance change, better customer care, experience and technology through a new brand identity. Vatra staff through their creativity responded with perfection, good time scale, great ideas and professionalism. Their design work for the identity of Digitalb p.l.c. was applied not only corporate and digital branding, but spread out also to ATL, BTL, and even to naming and designing our retail chain stores, “Digitalb Units”. I would recommend Vatra to anyone that is looking for a quality and professional partner. We define our working experience with Vatra as creative and very professional. They have great dedication and efforts towards clients’ needs. Vatra has delivered creativity and great results to our company.” - Mr. Alban Jaho, Administrator at Digitalb plc.